Write index page title, description, key words to match niche market demand

Secret Niche Simple Rules for Selling Online

• Don't try to sell what can be found free
• The index topic should be as narrow (specific) as possible
• Therefore provide just one resource per index (site)
• Embed specific details leading to your resource into your content topic
• Details are for visitors, content topic - for search engines
• So, do cater to both parties
• Title is the MOST important part for the search engine - don't leave it blank
• If selling a solution - place the problem to be asked in title
• If selling impulse item - place the item (solution itself) in title
• Title should state visitor's problem to be asked
• Description should state your solution to the stated problem
• Links from index to content pages should be their titles
• Place most important facts onto your index page
• Leave deep levels for images and scripts
• Try to keep all your content pages on one - top level
• Details (key words) should be spread all over your content since search engines tend to pick random parts of the page at different time
• Most often, at the top and at the bottom of the page, though
• Provide resource for others to link to
• When selling resource - exchange links with service provider (your resource user)
• And vice versa
• Keep your title 68 characters long
• Keep your description 165 characters long
• Start title with a topical key word, continue with a detail key word
• Don't start your title with a junk word - don't waste your title!

What exactly should constitute TITLE and DESCRIPTION?

TITLE should contain assumed PROBLEM a solution to which is being searched for by a visitor, the perceived RESULTS of this solution, and contain a QUESTION-IDEA by this hypothetical visitor as HOW TO ACHIEVE THIS RESULT. Actually, the last ingredient will correspond closely to that visitor's SEARCH STRING (query). In other words, your TITLE would carry this meaning :
-- 1. This is what I GOT (problem stated/assumed).
-- 2. This is what I WANT (results sought for).
-- 3. Now, how do I GET WHAT I WANT? (solution asked for).
So, the whole TITLE block will convey a certain QUESTION to which a certain visitor is quering Google and other search engines.

Description will contain a solution offered in the web page. Description gives a short annotation of a web page (or the whole web site if the description belongs to the index page), and gives an ANSWER to the QUESTION stated in your TITLE block.

Web page will contain a complete explanation of what solution is being offered, why this solution is the best for THIS VISITOR (the solution should be targeted at a specific category of users, it cannot be "one size fits all"), how it will help the visitor achieve sought-for results, and how these results would fix/eliminate/improve his problem/situation. ALL-CAPS words are the key words, they originate in your TITLE and DESCRIPTION, and then get scattered all over your descriptive page text being a part of that text, or its subpages, links, and sublinks.

Now, let's move on to practical things. Once you've decided on what service or merchandise you will provide to your selected audience (WHO - your targeted visitor) we will try to figure out how to write your DESCRIPTION and TITLE. We must know WHO is our user, WHY he should buy from us, WHAT is he going to do with what he buys. And then we will start thinking BACKWARDS - We are selling (offering) a solution for WHOM to achieve WHAT RESULTS to WHAT PROBLEM? And step by step, we will figure out first - WHO, second - WHAT RESULTS, third - WHAT PROBLEM. For example, we have Christian T-shirts to sell. Step 1. - WHO is the user? - Those young people that are willing to work in such dark places as night clubs, bars, dancing clubs to save unsaved youth, and bring them to Jesus. OK. That's great. But they look different. Let's assume that cool T-shirts will help them blend in, and work on more relaxed, personal level. Step 2. WHAT RESULTS? - Bring young missioners into better and easier contact with unsaved. Step 3. WHAT PROBLEM? - Help young missionaries to save unsaved. Bring more people to Jesus. Therefore, a variant of our TITLE now may be something like this -
NEW METHOD OF EVANGELIZING SAVES MORE PEOPLE (Here we state an assumed problem, and tell visitors the results of applying a certain method (solution). This is the results our targeted visitors are searching for. Let us answer this question (How to achieve these results?) with our proposed solution stated in the Description tag. -
Christian apparel such as T-shirts, sweatshirts, and ... dramatically increases quality of contacts and meetings with unsaved youth. Be a message for Jesus!

Now that we've completed our TITLE and DESCRIPTION we will pick the KEY words around which and with which we will be writing our text copy.

PROBLEM translates into SAVE MORE UNSAVED, RESULTS - BRING YOUNG/YOUTH TO JESUS, WHO - CHRISTIAN, HOW - EVANGELIZE, NEW METHOD, CHRISTIAN APPAREL, CHRISTIAN T-SHIRT, SWEATSHIRT, MESSAGE, JESUS. And here's the main set of key words -
save more unsaved, bring young/youth to Jesus, Christian, evangelize, new method, Christian apparel, Christian t-shirt, sweatshirt, message, Jesus. The page story will be based on examples how Christian groups successfully bring more and more young people to Jesus thanks to great and proper outfit they got from this store.

Second example is about selling customized calendars online. Thinking backwards - We are selling (offering) a solution for WHOM to achieve WHAT RESULTS to WHAT PROBLEM? - Since calendars are essentially a propaganda material, we will offer them to social groups/movements with an idea/cause to propagate. The results would be - the message delivered to more people, to more potential activists, partisans, participants, and supporters. The problem being solved - not enough active members.

Third example is about selling personal horoscopes. Horoscope is a tool for personal improvement/self-help. Therefore, WHO - people that want to improve their relationships, change their life styles. RESULTS - better relationships, finally met that Mr. Right that she's been looking for years and years, in vain. PROBLEM - Where to find my Mr. Right? Bad relationships.