rule 1 : Don't assume. Always ask first, and then think. - If you assume that you know about default background facts you may be terribly wrong! Just ask to make sure, or dig for more facts yourself.

rule 2 : Don't assume your enemy is right, or wrong, or even knows what he wants. Check his lines of defense first. - Maybe he does not know what he's doing himself?

rule 3 : Don't assume that you are moving in the right direction. Look around. Maybe it's time to go backwards. - Don't waste your time and money on wrong projects.

rule 4 : Can't open the door with your keys? - Either keys are false, or the door is wrong. Maybe you don't need to open it at all. - I mean, don't break down the door, if it is unlocked, anyway.

rule 5 : Still not sure which way to go? - Climb up the tallest tree to see the big picture. See if you understand how it works, then adjust your ways. - by way of creating abstract concepts and searching for a common pattern or a trend, and then applying it back to your specific situation.

rule 6 : Can't climb? - Then try to break right through the walls using analogy jackhammer. - using analogy methods is your best weapon to do side-thinking, and to look beyond the obvious.

rule 7 : Use the Law of Information Interference. - Compare two or better three sources of information, check different opinions, see your problem from different angles, and you will be able to see the full picture.

rule 8 : If you know how to apply these rules, then they are written for you, so use them. - If you don't, then order a service from Secret Niche. We will help you to best match your product and your niche markets out there.